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Planman Marcom
Planman Marcom (www.planmanmarcom.com) is the Marketing Communication solutions wing of Planman. It primarily offers solutions in Advertisement, Public Relations and Event Management and has managed top of the mind Indian and global brands with great creative impacts and panache. Its clientele boasts of names such as Maruti, KPMG, Zee TV, Colgate, Airtel, ICICI Bank, Godrej, Dabur, NIIT, Lifebuoy, Coke, HLL and Videocon, to name a few. Planman Marcom has always believed that “Business is Marketing“ and to have a winning marketing proposition, there needs to be a great marketing communication process. It is with the same belief that Planman Marcom wishes to groom students and executives in order to help them create their own brand, in the dynamic world of marketing communications.
Planman Marcom Institute
Planman Marcom Institute has been promoted by PlanmanCHE (Planman Centre for Higher Education), an educational initiative under the aegis of one of India’s largest multi interest consulting conglomerates, Planman. After being associated with one of the largest business schools in the world, The Indian Institute of Planning and Management, Planman decided to carry on the legacy of IIPM and hence ventured into various short term certificate courses in marketing communication and allied areas, through its educational services initiative - PlanmanCHE.
The various certificate courses that the school offers, is a reflection of Planman’s expertise in this domain, gained over the years. Planman has been offering 360 degrees marketing consulting and brand building solutions to a huge gamut of clients globally, through its marketing consulting business division - Planman Marcom.
Currently the school offers certificate courses in Integrated Marketing Communications, Brand Management, Consumer Behavior, International Advertising, Digital Marketing, Advertising and PR. All the courses are designed in such a way, so as to enable students to master various touch points that are imperative in understanding customers’ perceptions and building brands.
Although the course being offered is short term in nature, but the impact of the course leaves behind an indelible mark in the minds of the programme participants, as the lectures are delivered by professionals who have worked towards creating branding success stories and have developed winning communications for various global and Indian corporations. Their approach towards the subjects are mostly case based, helping the students in grasping the finer concepts more efficiently.
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