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4Ps Business & Marketing Magazine
4Ps Business & Marketing (www.4psbusinessandmarketing.com)is one of the most widely read business and marketing magazines in the country today with an envious reach covering students to professionals to researchers. With contributions from Planman’s marketing experts, international gurus like Jack Welch and Al Ries and the likes, and many others from the Indian corporations, it opens a whole new insight to how competitive marketing strategies help in sustaining business leadership.
4Ps Business & Marketing Academy
4Ps Business & Marketing Academy has been promoted by PlanmanCHE (Planman Centre for Higher Education), an educational initiative under the aegis of one of India’s largest multi interest consulting conglomerates, Planman. After being associated with one of the largest business schools in the world, The Indian Institute of Planning and Management, Planman decided to carry on the legacy of IIPM and hence ventured into various certificate, Undergraduate and Post Graduate programmes in myriad functional areas pertaining to Business Management, through its educational services initiative - PlanmanCHE.
The various programmes that the school offers, is a reflection of the Planman’s expertise in this domain, gained over the years through various consulting and research engagements in the Indian and international markets. Planman’s strength in various marketing discipline is rooted in its approach over the years, wherein it has always believed that “Business is Marketing” - for any successful business venture, there needs to be a very strong marketing support. This is being reiterated through this school’s initiative in association with the most widely read business and marketing magazines - 4Ps Business & Marketing.
Currently the school offers a wide range of professional Programmes, geared towards creating professionals in different areas of marketing and business operations. With Programmes covering the likes of International Business, Marketing Research, Sales and Distribution strategies, et al, it will surely provide budding marketing and business professionals with specific insights and in-depth understanding of the entire business and marketing spectrum. Our focus is to lay a solid foundation in the students’ areas of interest, on which they can stand firmly and build a career.
We are confident that the impact of each programme will leave behind an indelible mark in the minds of the students, as the lectures are delivered by professionals who have behind them years of experience in the field of marketing and business consulting with leading Indian corporations.
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